Top 5 Social Apps Performance in Austria Q1 2025

In the first quarter of 2025, the performance of the top social apps on a unified platform in Austria showcased some interesting trends.

TikTok - Videos, Shop & LIVE saw a gradual decline in weekly revenue, starting at around $1.1M and ending the quarter at approximately $870K. The app's weekly downloads began at 14.4K and decreased to 9.5K by the end of March. However, weekly active users remained relatively stable, fluctuating around 1.2M throughout the quarter.

Facebook experienced a consistent weekly revenue, hovering around $4.5K to $5.5K. Downloads showed a slight decline from 10.1K to 7.6K. The app maintained a strong presence with active users ranging from 1.6M to 1.7M.

Instagram recorded a peak in revenue at $19.8K in early January, with a gradual decline to $11.6K by the end of March. Weekly downloads decreased from 11.7K to 8.5K, while active users increased from 1.4M to 1.5M.

Threads showed a decrease in downloads, starting at 16.3K and ending at 11.6K. Despite no revenue, active user numbers rose from 540K to over 605K by the quarter's end.

小红书 — 你的生活兴趣社区 had a notable spike in downloads in mid-January at 75.5K, followed by a sharp decline to 213 by the end of March. Active users mirrored this trend, peaking at 55.6K and then stabilizing around 28.5K.

These insights, sourced from Sensor Tower, provide a comprehensive look at the evolving dynamics of social apps in Austria. For more detailed analytics, visit Sensor Tower's platform.